UI/UX Designer
UX Strategist
Travel Enthusiast

Selected Work

  • All
  • IxD
  • UxD
  • Research
  • Prototyping
  • Mobile
  • Wearable

Tactle Debit Wallet

Experience Design, Prototyping

TEI 2015

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E-Health Book

Interaction Design

Indiana University

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Bike Garage webstore

Information Architecture

Indiana University

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Command Line - cf help me

Interaction Design

IBM, Indiana University

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Design Reflection Tool

Interaction Design

Think Brownstone, Indiana University

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Methods Notebook

Design Research

Indiana University

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Mobile Experience Design

Indiana University

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Eames Web Store

Interaction Design

Indiana University

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Improve match for guests

Design Research

Indiana University

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May 2015

M.S. Human Computer Interaction Design

Indiana University Bloomington

June 2011

B.E. Electronics and Telecommunication Engineering

University of Mumbai, India

June 2015-Present

UX Designer

AgileAssets Inc., Austin, Texas
  • Lead Designer for cross-platform and all-OS application (desktop, mobile and tablet) for infrastructure asset management entailing work order creation, time-tracking, crew assignments, location capture using maps and GPS and work order planning and scheduling.
  • Plan and perform extensive prototype testing and surveys with 30+ target users to get feedback and incorporate the same in design iteration cycles.
  • Conducted ethnographic user research at state DOTs (Including NY, LA and TX) with subject matter experts and target users to understand their work process and derived detailed story maps used to inform product design.
  • Collaborate closely with product owner and developers to plan product releases (2 successful releases so far) and development sprints in an agile framework.
  • Create UX standards and style guides to achieve consistent visual language and branding across various teams and products in the organization.

June-August 2014

UX Intern

Ingage Partners LLC, Cincinnati, Ohio
  • Identified and solved key issues with the user experience of Herrmann International’s (herrmannsolutions.com) new online personality assessment system, used by 100+ enterprises in 10+ countries
  • Developed interactive wireframes for the above by working directly with the client for design critique, and the development team for UI implementation

June 2011-July 2013

Software Designer and Developer

Nomura Service India Private Limited, India
  • Awarded for the excellent design and implementation of 10+ desktop, web, and mobile applications used by over 10,000 internal employees in four countries
  • Created user applications such as EzTicket, Blackberry FastFacts and Blackberry Approvals, resulting in saving time and money for the enterprise
  • Independently managed the entire enterprise Blackberry system from India
  • Owned and managed the applications throughout their lifetime by working with executives, global stakeholders, and peer developers

January 2015

Student Design Challenge Finalist

TEI 2015, Stanford, California
  • Designed and prototyped ‘Tactile Debit’, a wallet that gives tangible feedback based on user’s budget status
  • Selected as one of the six teams to present and demonstrate prototype at Stanford University to 300+ conference attendees
  • Awarded for the most well framed problem statement and design rationale

July 2014-Present

Research Assistant

Indiana University, Bloomington, Indiana
  • Collaborate with faculty on a study focused on examining how parents monitor the usage of tablets and touchscreen devices among children of age 2-7 years
  • Plan subject recruitment; conduct semi-structured interviews and subsequent data analysis for the study above

August 2013-Present

Associate Instructor

Indiana University, Bloomington, Indiana
  • Facilitate design discussions among 30-40 students in weekly lab sessions and provide design critique for class projects
  • Mentor first year HCI graduate students and guide them in their projects

August 2014

Student Volunteer

SIGGRAPH 2014, Vancouver, Canada
  • Presented and demonstrated six projects developed by the top researchers on latest interactive technologies

August 2012

Certificate of Honor and Appreciation

Nomura Services India Private Limited
  • Honored for consistent great stakeholder feedback for designing and developing several web and desktop applications with high impact



Design Methods

Affinity Diagramming
Design Critique
Usability test
Story Boards
User journey maps


Design Research

Affinity Diagram
Contextual Inquiry
Diary Studies
Cultural Probe
Artifact Analysis
Card Sorting
Wizard of Oz



Adobe Illustrator
Final Cut Pro


User testing

Usability test
Contextual Inquiry
A/B test
Wizard of Oz
Behavioral Prototyping



C# .Net

Adding more skills to my toolbox

About Me

I am from India, from the city of dreams Mumbai. I completed my undergraduation in Telecommunication post which I worked as a software developer at Nomura for 2 years. Even though I was involved in both the back-end and the front-end, I was always more interested in the front-end, partially due to my love for art. Hence I decided to pusue HCI as a career, which was a perfect blend of my love for art and technology. Having a background in Electronics, Software development and now Design, has provided me with a unique perspective to assess any project I do from all angles.

Contact Me

Say Hi.

at gupta.urvashi28@gmail.com
or link me on LinkedIn.

Check out my other stuff on the below platforms.

Copyright © 2016 Urvashi Gupta. All rights reserved.